What does “I’m Local, I’m Global” actually mean?

As a homeowner looking to sell your property in the Florida Keys, you want to work with a real estate agent who can get your property in front of as many potential buyers as possible. That’s where my affiliation with Leading Real Estate Companies of the World® comes in.

LeadingRE is a global network of market-leading independent residential brokerages in over 70 countries, with 550 firms and 136,000 sales associates producing 1.2 million global transactions. Coastal Realty of the Florida Keys is proud to be an affiliate of LeadingRE.

What does “I’m Local, I’m Global” mean for home sellers in the Florida Keys?

When you work with Coastal Realty of the Florida Keys, you benefit from our expertise in the local real estate market. We have a deep understanding of the unique features and selling points of your property and can market it to the right audience effectively. But as an affiliate of LeadingRE, I can also offer your property exposure to a global network of real estate professionals and potential buyers.

“I’m Local, I’m Global” means that I can offer you the best of both worlds: the local expertise and personalized service of an independent brokerage, coupled with the resources and reach of a global network.

Being part of a global network like LeadingRE offers many benefits, including:

• Access to a broad network of potential buyers and investors from around the world
• Exposure to global real estate trends, best practices, and technology
• Opportunities to connect and collaborate with other real estate professionals in different markets
• Access to training, education, and resources to help stay up-to-date with industry developments and best practices

How does LeadingRE affiliation help sell my Florida Keys home?

By affiliating with LeadingRE, Coastal Realty of the Florida Keys gains access to an unparalleled network of top-performing real estate professionals worldwide. This network of trusted relationships and exceptional client experiences can help connect your property with potential buyers from all over the world.

Additionally, LeadingRE offers cutting-edge technology and marketing tools that we can use to promote your property effectively. This includes a global property search website and a network of relocation professionals who can help connect buyers with your property.

What is the difference between a real estate franchise and independent real estate brokerage?

If you’re considering listing your Florida Keys home with an independent brokerage like Coastal Realty of the Florida Keys, you may be wondering how we differ from a “big brand” real estate franchise. Here are some of the main differences:

• Branding: Real estate franchises are typically required to use a specific brand name, logo, and marketing materials. Independent brokerages like Coastal Realty of the Florida Keys have more flexibility to brand themselves in a way that reflects their unique identity and values.
• Fees: Franchises usually charge their affiliates ongoing fees, such as royalties and marketing fees. Independent brokerages like Coastal Realty of the Florida Keys have more control over their expenses and can reinvest those savings into their business, including property promotion.
• Support: Franchises often provide more support and resources to their affiliates, including training, marketing materials, and technology. However, this support may come with a tradeoff in terms of autonomy and flexibility. Coastal Realty of the Florida Keys prides itself on having an in-house, professional marketing team!

As an independent brokerage aligned with LeadingRE, Coastal Realty of the Florida Keys can offer the best of both worlds: the freedom to operate as an independent business while benefiting from the resources and support of a global network.

Bottom Line

If you’re a homeowner looking to sell your property in the Florida Keys, working with an agent affiliated with LeadingRE and Coastal Realty of the Florida Keys can give you a significant advantage. You’ll benefit from the local expertise and personalized service of an independent brokerage, along with the resources and reach of a global network.

So if you want to sell your property faster and more effectively, consider working with me, Natalie Bevis broker associate with Coastal Realty of the Florida Keys. My expertise, resources, and dedication to exceptional client experiences can help you achieve your real estate goals.